ABOUT
I help teams understand what makes them perform, what holds them back, and how to get stronger, on purpose.
Alberto González Otero
Founder | Team performance facilitator and speaker
From selling books door to door to helping teams perform, on purpose.
DREAMS NOT PURSUED
My dream was to be a professional football player. But even though I had some talent, my parents told me I should focus on my studies. I couldn't study what I wanted. I have a Bachelor degree in something I didn't care about. I have a Masters. I did what I was expected to do.
Knocking doors. Selling books.
After my Masters, I just wanted to work. My first job was selling encyclopaedias door to door. I hated that job and never thought about having a career in sales. The 'problem' was that I was good at selling.
building and leading teams
From that first job I moved up, and in time I was leading sales teams in international businesses. I was successful, but often unfulfilled. In 20 years of building and leading teams, I saw talented groups struggle and ordinary ones do extraordinary things. The difference was rarely the best individual. It was how people played together. Football taught me the same thing. I never became a professional, but I still coach the game, and every week the pitch reminds me that you can’t win with individuals alone. I also teach International Business at The Hague University of Applied Sciences.
From purpose to team performance
Studies like The Blue Zones research inspired me to develop my own methodology to uncover purpose, and that is where my work began. But the more teams I worked with, the more I saw that purpose is also a team question. It’s where team performance starts.
After years of helping teams get stronger, I couldn’t find a tool that captured the full picture, so I created the Essentials of Team Performance© framework. Today I help teams see where they stand, work on what matters most, and measure what changes, often outdoors, away from the meeting room.
Mr. Purpose?
Purpose is at the core of what I do. It is where I start working with teams, and I inspire leaders to lead with it.
Some people even call me Mr. Purpose. 🙂
Is your team aligned with the purpose of your organisation?
